Saturday, April 4, 2009

Investing in Domain Names - Real Estate of the Future?

For most of us it is well known that property investment is a great way to make money. But property investment takes a large amount of money and a considerable amount of paper work and time. As the world moves more and more into the digital era online business is fast becoming a powerful force in the global market.

Investing in domain names is an alternative kind of real estate investment. Virtual real estate. For example pcservice dot com recently sold for US$20000, that is for the name only, no website!

To make money from domains you need to know two important factors. What sort of names to buy and where, and how to sell the domains.

Some recent domain name sale prices:

wwi.com US$22,500
heist.net US$5,850
karaokeparty.com US$5,800
shortfilm.org US$1,688

It is worth studying the above list carefully, although it is not comprehensive it does give a snapshot of what to expect at auction. Several important things can be learnt from the above list. Firstly, dot com (.com) names are by far the most valuable for any given word / phrase. Dot coms are followed in value terms by dot net (.net) and closely behind by dot org (.org). Dot com names are relatively hard to find these days, but there are some great new alternatives to invest in. With the emergence of internet on phone handsets a new top level domain (TLD) name extension was created, that is dot mobi (.mobi). As this is a relatively new extension there are still some great names available. Another slightly more expensive but worthy new top level extension is dot tv (.tv). Lastly but not least is the new and much talked about dot asia (.asia) top level extension.

Look around spend some time on a registration site to see what is available. Check common top level domains and international domain name extensions for the names you are searching.

In some cases people have been known to buy a dnames and resell them relatively quickly at a small profit. However it seems the best money to be made from domain name investment is, as with property, long term investment. If you are prepared to invest some money into domain names and hold them for several years then you may well find they have become very valuable. Domain names are selling faster today than they ever have in the past and a boom in domain name value is expected within the next few years. After all if you had the foresight several years ago to purchase the domain name blackjack dot com or newzealand dot com, you would be half a million dollar today.

1 comment:

  1. Certainly know a thing or two about real estate investing, but learned something about investing in real estate domains. Seems to be a market and thanks for the article. A very good read.

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